Quick Verdict: This essence Lash Princess Burgundy Mascara review looks at a real problem for anyone curious about the colored mascara trend: most colored mascaras on the market are a gimmick bolted onto a mediocre formula, so you end up with a fun color and lashes that still look flat. Essence took the opposite approach — this is their viral, already-proven Lash Princess False Lash Effect formula (the same conic fiber brush behind their #1 best-selling black mascara) simply reformulated in a wearable burgundy shade.
At $4.99 ($12.48/fl oz) with a 4.3★ rating across 418,865 reviews and 6K+ bought in the past month, it’s one of the most reviewed mascaras on Amazon in any color. Here’s how it actually compares to Maybelline’s Snapscara Black Cherry, the other colored mascara people keep bringing up in the same conversation.
essence Lash Princess False Lash Effect Mascara, Burgundy (Pack of 1)
essence Lash Princess Burgundy Mascara reviewed: real pricing, brush design, and how it compares to Maybelline's Snapscara Black Cherry.
Product Brand: essence Cosmetics
Product Currency: USD
Product Price: 4.99
Product In-Stock: InStock
4.99
Colored mascara has gone from a niche editorial trend to something showing up constantly in drugstore hauls and TikTok makeup routines, and burgundy/black-cherry shades in particular keep getting called the “your eyes but better” color because they brighten the whites of your eyes without looking as obvious as blue or purple. The problem is most brands treat colored mascara as a limited-run novelty, with thinner formulas and smaller review counts than their core black mascaras. In this essence Lash Princess Burgundy Mascara review, we looked at whether this one avoids that trap, and how it stacks up against Maybelline’s Snapscara Black Cherry.
What It Actually Is
The essence Lash Princess False Lash Effect Mascara in Burgundy is the brand’s viral Lash Princess formula — the one already sitting at Amazon’s #1 best-selling mascara spot in black — reformulated in a rich red-purple shade. It uses the same signature conic (cone-shaped) fiber brush, which is wider at the base and narrows toward the tip, letting it coat the longer lashes near the inner and outer corners while still reaching short, fine lashes without clumping.
The formula is vegan, cruelty-free (PETA-certified), free from parabens and microplastic particles, and made in Luxembourg by manufacturer Cosnova. It comes in a 0.4 fl oz tube and is built for volumizing and lengthening rather than just tinting the lashes a different color.
Our Research Process
We’re not a cosmetics lab — we’re reviewers who read through the full Amazon listing (ingredients, claims, brush design, and buyer feedback across hundreds of thousands of reviews), and cross-checked how this burgundy shade compares to Maybelline’s Snapscara Black Cherry, since that’s the other colored mascara that shows up constantly in “best colored mascara” roundups.
We did not run a clinical lash-growth study — no short review window could responsibly claim that. What we can verify directly is the brush design, formula claims, pricing, and the review pattern from hundreds of thousands of verified buyers, which for a mascara is a far more reliable signal than any single tester’s experience.
essence Lash Princess Burgundy Mascara Pricing (2026)
| Option | Price | Notes |
|---|---|---|
| 0.4 fl oz tube (Burgundy) | $4.99 | $12.48 per fl oz |
| Black shade | $4.97 | $12.43 per fl oz |
| Brown shade | $4.97 | $12.43 per fl oz |
| Rating | 4.3★ (418,865 ratings) | #4 in Mascara, #54 in Beauty & Personal Care |
Pricing reflects the listing at the time of writing and can change with Amazon’s dynamic pricing — confirm the current price before buying.
essence Lash Princess Burgundy vs. Maybelline Snapscara Black Cherry
Burgundy and black-cherry shades are the two most-recommended “wearable” colored mascaras, so they get compared constantly in the same breath.
| Factor | essence Lash Princess (Burgundy) | Maybelline Snapscara (Black Cherry) |
|---|---|---|
| Price | $4.99 (0.4 fl oz) | ~$7.42 (0.34 fl oz) |
| Price per fl oz | $12.48 | ~$21.82 |
| Rating | 4.3★ | 4.2★ |
| Review count | 418,865 | ~594 |
| Brush | Conic fiber brush (wide base, narrow tip) | Standard bristle wand |
| Formula base | Essence’s core viral Lash Princess formula | Separate colored-mascara line |
| Vegan / cruelty-free | Yes, PETA-certified | Not specifically marketed as such |
Maybelline pricing and rating are cross-checked via third-party retail listings, since Amazon blocked direct live verification during research — confirm current listing details before buying.
The honest read: essence has a massive, multi-year review history behind the base formula this burgundy shade is built on, while Snapscara is a newer, separate line without that same track record yet. If you want a colored mascara riding on a formula that’s already been stress-tested by hundreds of thousands of buyers, that’s the essence advantage. If you specifically want Maybelline’s brush shape or you’re already loyal to their core mascara line, that’s a reasonable reason to go their direction instead.
Does the Color Actually Show Up, or Does It Just Look Black?
This is the question everyone asks before buying a colored mascara, and it’s a fair one — a lot of “colored” mascaras look identical to black once applied, especially on darker lash lines. Burgundy specifically tends to be one of the more visible colored shades because it has enough red undertone to read as a deep wine color in direct light and close-up, while still looking neutral enough from a normal conversational distance that it doesn’t look costume-y.
The trade-off is the same with any colored mascara: it reads most clearly in natural daylight or with good lighting, and less so in low light where it can look close to black. That’s consistent with how colored mascara works as a category, not a flaw specific to this one.
What We Liked
- Built on essence’s already-viral Lash Princess formula, not a separate untested line
- 4.3★ across 418,865 ratings is an enormous, trustworthy review base for any mascara, let alone a colored one
- Conic fiber brush is designed to coat lashes root-to-tip without clumping
- $12.48/fl oz is close to half the cost per ounce of the main colored-mascara competitor
- Vegan, cruelty-free, paraben-free, and microplastic-free
- 6K+ bought in the past month shows this isn’t a slow-moving novelty color
What Gave Us Pause
- Colored mascara in general shows up more clearly in bright or natural light than indoors
- At this price point, the tube is smaller (0.4 fl oz) than some premium mascaras, so frequent users may go through it faster
- If you have very dark lashes, the color payoff will be subtler than on lighter lash lines
Who Should Buy This
- You want to try the colored mascara trend without paying a premium price for it
- You already like (or want to try) essence’s core Lash Princess formula and brush
- You want a mascara with a genuinely massive review history backing up the formula claims
- You’re looking for a subtle, “your eyes but better” effect rather than an obvious colored statement look
A Real-World Scenario
Picture someone getting ready for a daytime event — a brunch, an outdoor wedding, a photo-heavy day out. Standard black mascara photographs fine but doesn’t add anything extra in natural light. Swapping in the burgundy Lash Princess the morning of adds a subtle warmth around the eyes that shows up beautifully in daylight photos without looking like an obvious “I’m wearing colored mascara” statement — it just reads as healthier, brighter-looking eyes, which is exactly the effect most people chasing this trend are actually going for.
Frequently Asked Questions
Does the burgundy color actually show up, or does it look black? It shows up most clearly in natural or bright light, where it reads as a deep wine/red-purple tone. In low light it can look closer to black, which is typical of colored mascaras as a category.
Is this the same formula as the original black Lash Princess mascara? Yes — it uses the same conic fiber brush and core formula as essence’s best-selling black Lash Princess mascara, just reformulated in a burgundy pigment.
Is it good for sensitive eyes? The formula is vegan, cruelty-free, and free from parabens and microplastic particles, though anyone with known sensitivities should patch-test or check the full ingredient list first.
How does it compare to Maybelline’s colored mascara? It’s roughly half the price per fluid ounce and is built on a formula with a far larger, longer-standing review history. Maybelline’s Snapscara uses a different brush design, so brush preference may be a deciding factor either way.
Will this replace my everyday black mascara? It can, if you like a subtle colored effect — but most buyers treat it as a fun alternation from black rather than a full replacement.
What size does it come in? 0.4 fl oz (Pack of 1), with Pack of 2 and Pack of 3 options also available.
Our Verdict
This essence Lash Princess Burgundy Mascara review confirms it’s one of the rare colored mascaras that doesn’t compromise on formula to deliver the color — because it isn’t a separate, untested line, it’s the brand’s already-viral conic-brush formula in a new shade. At $4.99, with 418,865 ratings backing it up, it’s a low-risk way to try the colored mascara trend without gambling on an unproven product.
Ready to Try the Colored Mascara Trend?
If you want to try burgundy mascara without paying a premium or betting on an untested formula, this is the one with the review history to back it up.
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